Campaign communications, handled by AI. The work that pays starts again.
Cadence sits between your inbox and your campaign data. It reads every email, drafts the reply in your voice, and routes each thread by financial, legal and relational risk. A human stays in the loop on every decision that matters.
Agencies run on relationships. The email that sustains them earns nothing and eats 65% of a coordinator's day.
Three moves, on every email.
Cadence does one job: it takes the email load off your coordinators without taking away their judgement. Each incoming email goes through the same three moves.
It reads the email.
Every incoming email is classified into one of 39 types, checked against 24 risk flags, and matched to its campaign.
Go deeper: classification →It writes your reply.
The draft sounds like you, not like AI. It is grounded in live campaign data and everything the agency has learned before.
Go deeper: the memory →It knows what it can't decide.
Routine mail can send itself. Most drafts wait for a one-glance approval. Anything commercial, legal or sensitive goes straight to a human.
Go deeper: the MVP →It knows exactly who it's writing to.
Every contact carries a living relationship score: twelve dimensions, rescored after every reply, re-read every Sunday. Not a CRM field somebody forgot to update. A memory that moves.
And the voice moves with it. The same chase-up relaxes for a partner of three years, tightens for a difficult negotiator, and stays properly formal for someone you met yesterday. Pick a contact and watch the draft change.
Go deeper: the twelve signals →Ask it anything. It answers from memory, with receipts.
Cadence builds an institutional memory that's yours alone: your brands and their rules, your playbooks, every rate ever quoted, every promise ever made. It reads that memory before it drafts a single word.
Ask a question in plain English and get the real answer, cited to the exact email or record it came from. Week one it's helpful. Week twelve, switching it off would mean losing the brain.
Your day is triaged before you sit down.
An agent runs before you open the app. It builds a stack of cards for your day: drafts that need a glance, go-lives in the next two weeks, budgets near their envelope, anything else that needs you.
You swipe through. The stack gets shorter. By the time it's empty, every decision the day needed is made, and you haven't opened the inbox once.
‹ here's your stack: 4 cards, 2 need you.
‹ done. the next stack is ready at 3pm.
From a 90-second rewrite to a 3-second glance in 30 days.
Every edit you approve teaches Cadence your voice. Day 1, a draft takes about a minute and a half to read and rewrite. By Day 30, most drafts are a three-second glance-and-approve. Hover the curve to see any day.
65% of a coordinator's day earns the agency nothing. Cadence gives it back.
A coordinator costs AUD $112K a year, fully loaded, and most of that buys email a trained system can draft. Recover it and the same team runs 67% more campaigns, with margin that finally expands.
A mid-size activation takes 300 to 500 emails. Around 24 hours of a human's time, per campaign, on correspondence.
The output of that time is not a worse coordinator. It is a coordinator who never gets to do the work that pays. Toggle the chart to see where the day goes, and where it could go.
Linear headcount, flat margin.
Capacity grows. Cost base sits still.
Harvey didn't replace lawyers. It removed their lowest-value work, then built an $11B vertical AI business in three years.
Cadence applies the same thesis to marketing agencies: keep the coordinator, remove the 65% of their day that produces no client value. Same model. Same defensibility: voice data, relationship memory and workflow context that compound per agency.