Campaign communications, handled by AI — so the work that pays starts again.
Cadence is a vertically integrated, agentic AI platform for marketing agencies and brands. It sits between your inbox and your campaign data, drafting supplier replies in your voice and routing every email by financial, legal and relational risk — with a human in the loop on every interaction that matters.
Marketing agencies run on relationships — but the email coordination that sustains every campaign generates zero revenue and consumes 65% of coordinator time.
Not a chatbot. Your agency's brain — and it's yours.
Cadence builds a living, institutional memory unique to your agency: your brands and their rules, your contacts and how warm they run, your voice, your playbooks, every rate ever quoted. It reads that brain before it drafts a single reply.
Week one it's helpful. Week twelve it knows your brands, your rates, your voice and your rules — so well that switching it off would mean losing the brain. Ask it anything, in plain English, and get the real answer, cited to the email or record it came from.
From a 90-second rewrite to a 3-second glance — in 30 days.
Every edit you approve teaches Cadence your voice. Day 1, a draft takes about a minute and a half to read and rewrite. By Day 30, most drafts are a three-second glance-and-approve. Hover the curve to see any day.
The hidden cost agencies don't report — and the structural fix we're proposing.
A campaign coordinator in Australia costs more than AUD $110k fully loaded. Sixty to seventy percent of that hourly cost is spent on template-driven email management. Cadence is built to recover it — without removing the human from any communication that carries commercial, legal or relational risk.
Drafts that sound like the person they come from.
Each user uploads five real email chains. Cadence learns four dimensions of voice — structural, lexical, relational, temporal — and encodes them as a per-user LoRA adapter. Cryptographically isolated. Updated on every approved edit.
A live data layer the AI is grounded in.
Real-time supplier, talent, brief and timeline data syncs in at 50ms latency. Every draft Cadence generates is grounded in confirmed live data — never stale spreadsheet snapshots, never an LLM hallucination.
The human can reclaim any thread, instantly.
No "Approve All" button. No locked workflows. A coordinator can pull a thread back, instruct Cadence to step back via chat, and the platform stops managing it. The AI works for the human — not the other way around.
Harvey didn't replace lawyers. It eliminated the lowest-value, highest-volume burden from their practice — and built an $11B vertical AI business in three years.
Cadence applies the same vertical-AI thesis to marketing agencies: do not replace the coordinator; remove the 65% of their day that produces no client value. Same business model. Same defensibility — voice data, supplier memory, and workflow context that compound per tenant.
Agencies use cutting-edge analytics to reach consumers — and a single inbox to run the campaigns.
Unlike law firms, where document review produces billable hours, agency email coordination generates no revenue whatsoever. It is pure operational overhead. The structural problem is not effort — it is allocation.
For every 1h 42m Australian knowledge workers spend on momentum work — strategy, creative, relationships — they spend 6 hours on maintenance work.
In an agency, the ratio is worse. A coordinator managing a mid-size activation may find 65–70% of their day consumed by correspondence a sufficiently trained system could handle without human input. The output of that 65% is not a worse coordinator — it is a coordinator who never gets to do the work that pays.
A mid-size influencer activation: 25 creators, ~178 emails, ~24 coordinator hours.
An agency that wants 50% more campaigns needs 50% more staff — a growth model that flatlines margin exactly when revenue should expand.
Linear headcount, flat margin.
Capacity unlocks. Cost base sits still.
Every morning, your work is already triaged.
An agent runs before you open the app — earlier if you start at 6:00, later if you start at 10:00. It builds a stack of cards prioritised for your day. Drafts that need a glance. Go-lives in the next two weeks. Budgets approaching their envelope. Anything else that needs you.
You swipe through. The stack gets shorter. By the time it's empty, you've made every decision the day required before you've finished your coffee.
‹ here's your stack — 4 cards, 2 need you.
‹ done. the next stack is ready at 3pm.